Crowd Heatmap

Ovanya's crowd heatmap can highlight the quieter and the busier spaces. By tracking the movement and density of each person in the building, retail businesses and event organizers will be able to utilize the busy spaces to their advantage as well as find a better solution to direct people to the quieter spaces. Understanding most people's interests in different spaces will help event organizers and retail stores in improving their marketing strategies to try and use all the spaces to their advantage.