We delivered a comprehensive solution for Forex Iraq, enhancing both their internal operations and external client interactions. This involved creating interconnected systems designed to streamline workflows and improve overall efficiency. The project aimed to modernize their technological infrastructure and provide a better experience for both employees and customers.
The Problem
Forex Iraq faced challenges stemming from disparate systems and inefficient processes. Their data was scattered across numerous Excel sheets, documents, and multiple systems, leading to a lack of a single source of truth. Their existing trading software, the outdated MetaTrader 5, lacked essential features like invoicing and adequate client management tools, and suffered from a poor user interface and user experience. These disconnected tools hindered employee productivity, making it difficult to manage essential tasks related to HR, accounting, and customer relations. Additionally, the company lacked a unified platform for clients, leading to a fragmented and often cumbersome experience when creating accounts, managing wallets, and engaging in online trading.
The Solution
To address these issues, our solution comprised several key components. We implemented an integrated ERP system with modules for HR, Accounting, CRM, and reporting, centralizing internal data and processes to provide more control and greater efficiency. Furthermore, we integrated AI to generate enhanced reports based on the centralized data, providing deeper insights and supporting better decision-making. We also developed a client-facing website to streamline account creation. Finally, we built a specialized portal offering First Iraqi Bank (FIB) support along with other local payment options, robust wallet management features, and a user-friendly online trade terminal, which included a sales leaderboard to promote healthy competition and engagement.
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