Kurdistan24, one of the most prominent news networks in the region, partnered with Ovanya to enhance its digital platform using artificial intelligence. The goal was to improve user engagement by delivering more personalized content and gaining deeper editorial insights through AI-driven tools.
The Problem
With hundreds of articles published regularly, Kurdistan24’s users often struggled to find news that matched their specific interests. The platform also lacked tools to analyze the emotional tone of its content, making it difficult for the editorial team to understand audience reactions and optimize their content strategy accordingly.
The Solution
Ovanya developed an intelligent news recommendation system that personalizes article suggestions based on user behavior and trending topics. Additionally, a sentiment analysis engine was integrated to assess the emotional tone—positive, negative, or neutral—of each article. These AI solutions allowed Kurdistan24 to deliver more engaging, relevant content to its readers and empowered the editorial team with valuable insights to guide decision-making.
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